For an instant, fabulous colour and smoother, softer vs bare lips over time look no further than Max Factor's Colour Elixir Lipstick. Enjoy rich and gorgeous-looking colour on smooth, beautiful lips! The Elixir formula contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips in just 7 days. As you apply the Colour Elixir lipstick, it actively moisturises and smoothes lips. Make-up Artist Tip: Apply colour to your lip brush from the base of your lipstick. Use the lip brush to fill in your lips. Blot with a tissue and reapply. Use translucent powder between coats for longer lasting lipstick.